This week’s article is a brief compilation of important global industry news from 2018. As you read, I believe you will agree with me that it was most certainly another exciting year for the industry with all the positives and the negatives. I have also included articles from The World of Direct Selling that attracted much interest during 2018.
JANUARY
> U.S. FTC Publishes Business Guidance Concerning Multi-Level Marketing
> New Avon Launches Wellness Brand and Gets into the Supplements Business
> Amway Faces a Crackdown After Making China a Billion-Dollar Market
> Canada DSA Appoints Peter Maddox as President
> Avon Shareholders Urge Cosmetic Maker to Sell Itself
> Tupperware Loses $375 Million on New Tax Law
Most-Read in January on The World of Direct Selling:
Those That Have Made a Huge Impact on the Industry
FEBRUARY
> Groupe Rocher Enters Into a Definitive Agreement To Acquire Arbonne
> Avon Names Unilever Executive as New CEO
> The Body Shop’s New Owner Natura Undergoes Rebrand
> Tupperware CEO Retiring, Makes Way for Company’s First Female Chief, Tricia Stitzel
> Coty Sees 19.4% Sales Jump from Younique Social Selling Brand
> 10 Things You Didn’t Know About LegalShield CEO Jeff Bell
Most-Read in February on The World of Direct Selling:
2017 in Growth Numbers: Avon, Herbalife, Nu Skin, Oriflame, Tupperware, USANA
MARCH
> AdvoCare Announces the Promotion of Brett Blake as New CEO
> ARIIX and Nucerity Merge
> Natura Is Building a Beauty Conglomerate on Its Own Terms
> How Beautycounter Raised an Army Of 30,000 Political Activists
> Herbalife CEO Receives 29 Percent Salary Hike in His First Year on the Job
> Oriflame Co-Founder Jonas af Jochnick Leaves Board After 50 Years
Most-Read in March on The World of Direct Selling:
Amway Holds on to the Crown, But…
APRIL
> USANA Expanding to Four New Markets: Romania, Germany, Italy, and Spain
> How the Founders of Rodan + Fields Built a Billion Dollar Skincare Brand
> Thermomix Fined $4.6 million After Consumers Burned by Exploding Machines in Australia
> Mannatech Feels the Sting of Post-Herbalife Restructuring
> The Story of Brownie Wise, the Ingenious Marketer Behind the Tupperware Party
> Kleeneze Ceases to Trade and Enters Administration
Most-Read in April on The World of Direct Selling:
MLM Cryptocurrency Scams: Stopping the Brand Killer and Protecting the Direct Selling Channel
MAY
> Ambit Energy Ranked World’s Largest Direct Seller of Energy for 6th Straight Year
> Young Living Founder D. Gary Young Passes Away
> Discovery Toys Celebrates Its 40th Anniversary
> In Latin America, Direct Selling Brands Take Lead in Dietary Supplement Sales
> Jeunesse Reaches $5 Billion in Cumulative Sales in 8th Year
> Brazil is Amway’s Investment Focus Country
Most-Read in May on The World of Direct Selling:
How the World Sees Entrepreneurship
JUNE
> The World Federation of Direct Selling Associations Releases Business Results for 2017
> Selling Bras Like Tupperware: Ruby Ribbon Reshapes Direct Sales
> Direct Selling in the United States: 2017 Facts and Data
> Arbonne Announces New CEO Jean-David Schwartz
> Handcrafted Basket-Maker Longaberger’s Parent Company Files for Bankruptcy
> Pink Cadillacs and Lucky 13: How Mary Kay Ash Built A Billion-Dollar Business
Most-Read in June on The World of Direct Selling:
5 New Rules for Direct Selling Success
JULY
> Amway India Aims to Be a Billion Dollar Company by 2025
> “You Can’t Be in the Business of Trying to Please People All the Time”: Stella & Dot CEO
> Judge Finds Young Living Acted in Bad Faith and Awards doTERRA Nearly Two Million Dollars in Legal Fees and Costs
> Young Living Appeals Recent Court Ruling in doTERRA Lawsuit
> Will Avon’s Transformation Plan Aid a Turnaround?
> Isagenix International Prepares to Enter South Korea
Most-Read in July on The World of Direct Selling:
Bad Habits of Direct Selling Companies
AUGUST
> New Avon Appoints Lori Bush Chairwoman of the Board of Managers
> Herbalife Distributors Claim in $1B Suit Events Were a Sham
> Natura Wants to Open Operations in all Latin American Countries, CEO Says
> Market America Turns 26
> Canada DSA Announces 7 New Members of its Board of Directors
> New Nature’s Sunshine Headquarters Takes Residence
Most-Read in August on The World of Direct Selling:
Mid-Year Growth Performances of Major Direct Sellers
SEPTEMBER
> Richard DeVos, Amway Co-Founder, Dies at 92
> Mary Kay Celebrates 55th Anniversary
> CEO Jan Zijderveld: ‘We’re Building a New Avon’
> Nature’s Sunshine Appoints Terrence Moorehead as CEO
> Government Bans MLM Firms in Myanmar
> Natura Says It Is Not in Talks with Avon Over Possible Takeover
Most-Read in September on The World of Direct Selling:
A Page in the History of Direct Sales: FTC vs Amway (1975-1979)
OCTOBER
> LuLaRoe Executive Exits Company Amid Refund Complaints
> Amway Announces New CEO
> Herbalife Creates a Stir in the $38 Billion Coffee Industry
> Seldia Elects Paul Jarvis as New Chairman
>Multilevel Marketing Companies Say They Can Make You Rich. Here’s How Much 7 Sellers Actually Earned
> Building the Billion-Dollar Travel Company “You’ve Never Heard About”
Most-Read in October on The World of Direct Selling:
A Comparative Analysis of Cost Multiples at Direct Selling Companies
NOVEMBER
> Mary Kay Announces Opening of Its New Global Manufacturing and R&D Facility
> Top FDA Official: ‘Anyone Who Thinks CBD Is Lawful Is Mistaken’
> Advocacy Brand Beautycounter Makes Brick-and-Mortar Debut
> Thirty-One Gifts to Move Its Headquarters from Ohio to Texas
> Word of Mouth Drives Black Friday Sales More than Marketing
> Avon Global Marketing Boss on How It’s Rebranding for the Instagram Generation
Most-Read in November on The World of Direct Selling:
A Page in the History of Direct Sales: The Death of Mark Hughes
DECEMBER
> Amway Cuts 45 Management-Level Positions Worldwide
> Canada DSA’s 2018 – A Year in Review
> LuLaRoe Is Being Sued by Its Main Clothing Provider
> Women Need More Mentors, More Women to Enter Workforce: Tupperware India MD
> Natura Discloses ‘The Body Shop Acquisition’ Overview
> 10 Inspiring Entrepreneurs We Lost in 2018
Most-Read in December on The World of Direct Selling:
Understanding Pyramid Schemes, Ponzi Schemes and Network Marketing
…..
Hakki Ozmorali is the Principal of WDS Consultancy, a management consulting firm in Canada specialized in providing services to direct selling firms. WDS Consultancy is a proud Supplier Member of the Canada DSA. It is also the publisher of The World of Direct Selling, global industry’s leading weekly online publication since 2010. Hakki is an experienced professional with a strong background in direct sales. His work experiences in direct selling include Country and Regional Manager roles at various multinationals. You can contact Hakki here.
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