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The World of Direct Selling provides expert articles and news updates on the global direct sales industry.

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FTC vs Amway

A Historical Milestone: FTC v. Amway (1975-1979)

In March 1975, the U.S. Federal Trade Commission accused Amway of operating as an illegal pyramid scheme, violating the Federal Trade Commission (FTC) Act. Contrary to what many people might think, the case against this major direct seller was not resolved in a few months but took four years until 1979. FTC’s five accusations that were filed against Amway in 1975 … [Read More...] about A Historical Milestone: FTC v. Amway (1975-1979)

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Industry News

Heidi Wissmiller

Nature’s Sunshine Appoints Heidi Wissmiller as Chairman of the Board

skin cancer foundation

Amway Products Named “Bronze Allies” of The Skin Cancer Foundation

doTERRA Kazakhstan

dōTERRA Expands Into Kazakhstan Market

LifeVantage

LifeVantage’s Global Convention 2025 Empowers Consultants

Lynda Cloud

Herbalife Announces the Election of Lynda Cloud to its Board of Directors

Nature's Sunshine 2024 Impact Report

Nature’s Sunshine Releases 2024 Impact Report Highlighting Achievements

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Previous Articles on The World of Direct Selling

Basics in direct selling

Back to Basics: Why Fundamentals Still Drive Success in Direct Selling

Written by Daryl Wurzbacher, CEO of ByDesign Technologies. Daryl began his career in the direct selling industry in 1999 as the Director of Information Technology for a direct sales start-up. That … [Read More...] about Back to Basics: Why Fundamentals Still Drive Success in Direct Selling

DSU Europe 2025

Why DSU Europe 2025 Belongs on Every Direct Selling Executive’s Calendar

Sponsored Content. By Stuart Johnson, Founder & CEO of Direct Selling News. In recent years, the global direct selling landscape has changed dramatically—reshaped by shifting consumer … [Read More...] about Why DSU Europe 2025 Belongs on Every Direct Selling Executive’s Calendar

Our story is better

Our Story Is Better Than Their Story. Are You Telling It?

Written by Brett Duncan. Brett specializes in helping direct selling companies evolve into modern social selling models while still maintaining the culture and essence of who they are and what makes … [Read More...] about Our Story Is Better Than Their Story. Are You Telling It?

FlawlessMLM

Distributors Leaving the Business? FlawlessMLM Turns Attrition Into Growth

Sponsored Content. Since 2004, FlawlessMLM has been developing custom software and offering consulting support for direct selling companies. The company has successfully implemented over 400 … [Read More...] about Distributors Leaving the Business? FlawlessMLM Turns Attrition Into Growth

Direct selling 2025

Direct Selling 2025: Everything Everywhere All at Once!

Sponsored Content. Written by Greg Fink. Serving as Vice President, Global Sales at Jenkon, Greg has over 30 years of experience serving in various leadership roles within direct selling. He is … [Read More...] about Direct Selling 2025: Everything Everywhere All at Once!

Direct selling and affiliate marketing

Direct Selling’s Wake-Up Call: Evolve or Fade Away

Written by Dan Lundell. Dan is the President of the Sheffield Group. Dan joined Sheffield as an Executive Consultant in 2014. Since that time, he has advised over 70 direct selling companies. His work … [Read More...] about Direct Selling’s Wake-Up Call: Evolve or Fade Away

Direct selling and affiliate model

Cracking the Code: Why Direct Selling Companies Are Turning to Affiliate Programs

Written by Brett Duncan. Brett specializes in helping direct selling companies evolve into modern social selling models while still maintaining the culture and essence of who they are and what makes … [Read More...] about Cracking the Code: Why Direct Selling Companies Are Turning to Affiliate Programs

Q4 2024 in Direct Sales

Direct Selling in Q4 2024: Wins, Losses, and Strategic Shifts

The fourth quarter of 2024 brought a mix of resilience, transformation, and strategic shifts for direct selling companies. While some reported growth, others, such as Medifast, faced substantial … [Read More...] about Direct Selling in Q4 2024: Wins, Losses, and Strategic Shifts

Longevity of Direct Selling Companies: Fact vs. Fiction

“Direct sales is not a business model that can be carried on for a long time.” This is a widely accepted belief that creates hesitation both among investors considering investing in this industry and … [Read More...] about Longevity of Direct Selling Companies: Fact vs. Fiction

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