Written by Brett Duncan. Brett specializes in helping direct selling companies evolve into modern social selling models while still maintaining the culture and essence of who they are and what makes them different. He is co-founder and managing partner of Strategic Choice Partners, a business development firm that helps direct selling companies take their next … [Read More...] about Cracking the Code: Why Direct Selling Companies Are Turning to Affiliate Programs
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Industry News
Jon L. Voskuil Amway ESAN’s (Europe, Southern Africa, Australia and New Zealand) New MD
Zinzino Announces Expansion Into New Zealand
Modere Unveils Trim & Smooth, an Evolution of Its Product, Trim
Direct Selling Leaders Unite in Brussels to Shape the Future of the Industry
Betterware de Mexico (BeFra) Announces CFO Appointment
Mary Kay Names Tara Eustace Chief Opportunity and Sales Officer
Previous Articles on The World of Direct Selling
Direct Selling in Q4 2024: Wins, Losses, and Strategic Shifts
The fourth quarter of 2024 brought a mix of resilience, transformation, and strategic shifts for direct selling companies. While some reported growth, others, such as Medifast, faced substantial … [Read More...] about Direct Selling in Q4 2024: Wins, Losses, and Strategic Shifts
Longevity of Direct Selling Companies: Fact vs. Fiction
“Direct sales is not a business model that can be carried on for a long time.” This is a widely accepted belief that creates hesitation both among investors considering investing in this industry and … [Read More...] about Longevity of Direct Selling Companies: Fact vs. Fiction
Leadership Unplugged: Gene Tipps, CEO of Plexus
This week's "Leadership Unplugged" features Gene Tipps. Gene joined Plexus in 2018 as its Chief Operating Officer. He has been the company's Chief Executive Officer since 2022. Could you tell us … [Read More...] about Leadership Unplugged: Gene Tipps, CEO of Plexus
Planning Effective Incentive Campaigns in Direct Selling
Incentive (or, promotion) campaigns are very effective tools that expedite reaching goals if they are well-planned and well-executed. They are quite often used by direct selling companies, too. Some … [Read More...] about Planning Effective Incentive Campaigns in Direct Selling
Trust: The Non-Negotiable Foundation for Direct Sales Success – Especially in Times of Change
By Melissa Soete. Melissa is a highly sought-after executive with more than 20 years of experience as an expert in field development and corporate sales and marketing management for direct sales … [Read More...] about Trust: The Non-Negotiable Foundation for Direct Sales Success – Especially in Times of Change
From Outdated to Outstanding: The Direct Sales Evolution
By Shannon Rheault, Founder of TAP – The Accountability Partners, a consultancy firm offering transformative training solutions and thoughtfully designed facilitated programs that unlock … [Read More...] about From Outdated to Outstanding: The Direct Sales Evolution
Leadership Unplugged: Jen Orlando, CEO of Arbonne
We have Jen Orlando in this “Leadership Unplugged”. Jen was with Arbonne between 2019- 2021 and returned in 2023 as Chief Growth and Innovation Officer. In the same year, she became the company’s … [Read More...] about Leadership Unplugged: Jen Orlando, CEO of Arbonne
The Future of Direct Selling Engagement
Sponsored Content. Written by Greg Fink. Serving as Vice President, Global Sales at Jenkon, Greg has over 30 years of experience serving in various leadership roles within direct selling. He is … [Read More...] about The Future of Direct Selling Engagement
TikTok, Meta, X and AI: What’s a Direct Seller to Do?
Written by Brett Duncan. Brett specializes in helping direct selling companies evolve into modern social selling models while still maintaining the culture and essence of who they are and what makes … [Read More...] about TikTok, Meta, X and AI: What’s a Direct Seller to Do?