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The World of Direct Selling

The World of Direct Selling provides expert articles and news updates on the global direct sales industry.

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IMPORTANT ANNOUNCEMENT!

Big Changes Ahead!

We are excited to announce that on June 23, 2025, we’re relaunching our weekly newsletter with more content, a fresh, modern design, and an improved reading experience.

As a part of this relaunch, our newsletter and premium content on this website will be available exclusively to our premium subscribers.

By becoming a premium subscriber, you’ll receive industry insights, news updates, expert opinions and much more – all in a modern, easy-to-read design.

We encourage you to explore what’s new and upgrade to premium today (only $2.50/month with our annual plan).

NOTE: The switch to premium subscription will begin on June 20, 2025. Your credit card will not be charged if you sign up before that date. You can unsubscribe at any time.

Featured Article

Goodbye!

Why Do They Leave Your Company?

In today’s competitive business landscape, growth is essential for survival in any industry. However,  growth takes on an even greater significance in direct selling, particularly when it comes to managing the sales force. The direct selling industry often accepts a high level of attrition as inevitable, even from the moment independent direct sellers join a company. But does it have to be this … [Read More...] about Why Do They Leave Your Company?

Industry News

Mary Kay

Mary Kay Inc. Awards 10 Grants to Young Innovators

Thermomix

Thermomix Opens Experience Center at Its U.S. HQ in Dallas

Shaklee

Shaklee Announced It Has Acquired All of Modere’s Business

Vorwerk

Vorwerk Makes New Investments in France

Arbonne

Arbonne Receives Gold-Level Cigna Healthy Workforce Designation

dswa

DSWA Unveils New Services for a Changing Direct Selling Landscape

Zinzino

Zinzino Announces Expansion Into China

Jose Villar

Partner.Co Names Jose Villar Regional Director for Asia-Pacific

Heidi Wissmiller

Nature’s Sunshine Appoints Heidi Wissmiller as Chairman of the Board

Click for more industry news >>

Previous Articles on The World of Direct Selling

We’re Still Partying Like It’s 1999

Written by Brett Duncan. Brett specializes in helping direct selling companies evolve into modern social selling models while still maintaining the culture and essence of who they are and what makes … [Read More...] about We’re Still Partying Like It’s 1999

Direct selling Q1 2025

Winners and Strugglers: How 7 Major Direct Sellers Performed in the First Quarter

The first quarter of 2025 revealed a mixed bag of performances across the direct selling industry’s players. While companies like Natura &Co, USANA, and Nature’s Sunshine posted year-over-year … [Read More...] about Winners and Strugglers: How 7 Major Direct Sellers Performed in the First Quarter

Amway FTC

A Historical Milestone: FTC v. Amway (1975-1979)

In March 1975, the U.S. Federal Trade Commission accused Amway of operating as an illegal pyramid scheme, violating the Federal Trade Commission (FTC) Act. Contrary to what many people might think, … [Read More...] about A Historical Milestone: FTC v. Amway (1975-1979)

Basics in direct selling

Back to Basics: Why Fundamentals Still Drive Success in Direct Selling

Written by Daryl Wurzbacher, CEO of ByDesign Technologies. Daryl began his career in the direct selling industry in 1999 as the Director of Information Technology for a direct sales start-up. That … [Read More...] about Back to Basics: Why Fundamentals Still Drive Success in Direct Selling

DSU Europe 2025

Why DSU Europe 2025 Belongs on Every Direct Selling Executive’s Calendar

Sponsored Content. By Stuart Johnson, Founder & CEO of Direct Selling News. In recent years, the global direct selling landscape has changed dramatically—reshaped by shifting consumer … [Read More...] about Why DSU Europe 2025 Belongs on Every Direct Selling Executive’s Calendar

Our story is better

Our Story Is Better Than Their Story. Are You Telling It?

Written by Brett Duncan. Brett specializes in helping direct selling companies evolve into modern social selling models while still maintaining the culture and essence of who they are and what makes … [Read More...] about Our Story Is Better Than Their Story. Are You Telling It?

FlawlessMLM

Distributors Leaving the Business? FlawlessMLM Turns Attrition Into Growth

Sponsored Content. Since 2004, FlawlessMLM has been developing custom software and offering consulting support for direct selling companies. The company has successfully implemented over 400 … [Read More...] about Distributors Leaving the Business? FlawlessMLM Turns Attrition Into Growth

Direct selling 2025

Direct Selling 2025: Everything Everywhere All at Once!

Sponsored Content. Written by Greg Fink. Serving as Vice President, Global Sales at Jenkon, Greg has over 30 years of experience serving in various leadership roles within direct selling. He is … [Read More...] about Direct Selling 2025: Everything Everywhere All at Once!

Direct selling and affiliate marketing

Direct Selling’s Wake-Up Call: Evolve or Fade Away

Written by Dan Lundell. Dan is the President of the Sheffield Group. Dan joined Sheffield as an Executive Consultant in 2014. Since that time, he has advised over 70 direct selling companies. His work … [Read More...] about Direct Selling’s Wake-Up Call: Evolve or Fade Away

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Direct Selling University Europe, June 3-5, 2025, Amsterdam, Netherlands

DSA Canada CONNECT 2025 Conference,  June 22-25, 2025, Kelowna, Canada

DSA Brazil 2025 National Congress, August 27, 2025, Sao Paulo, Brazil

Direct Selling University Fall 2025, October 6-8, 2025, Plano, TX, USA 

WFDSA 2026 World Congress, October 19-21, 2026, Incheon, South Korea

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