In March 1975, the U.S. Federal Trade Commission (*) accused Amway of operating as an illegal pyramid scheme, violating the Federal Trade Commission (FTC) Act. Contrary to many people might think, the case against this major direct seller was not resolved in a few months but actually took four years … [Read More...] about A Significant Page in the History of Direct Sales: FTC vs Amway (1975-1979)
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Industry News
Isagenix Names Chris Ross as Chief Marketing Officer
Herbalife’s 2020 Net Sales a Record in Its History: $5.5 Billion
Nu Skin Reports $2.6 Billion Sales in 2020, Up 7% from 2019
Jeunesse Reaches $8 Billion in Cumulative Worldwide Sales
LifeVantage Announces Appointment of Chief Executive Officer
Previous Articles on The World of Direct Selling
Becoming Brilliant in the Basics: What is the Company’s Responsibility for Sales Training?
Rick Loy is a sales strategist and training specialist with more than 20 years of experience as a Senior Executive in direct selling. As an Associate with Strategic Choice Partners, Rick helps … [Read More...] about Becoming Brilliant in the Basics: What is the Company’s Responsibility for Sales Training?
Why Do They Leave Your Company?
Growth is important in all industries, no doubt about it. In today’s challenging business environment, this is crucial at least to prevent complete failure. That said, growth is probably more … [Read More...] about Why Do They Leave Your Company?
3 Reasons Social Media Should Become the Lifeblood of Your Company in 2021
Guest author Max Pecherskyi is an experienced marketing & brand strategist and social media marketing pro. Max is a former lecturer at the Bavarian Academy for Advertising and Marketing in Munich, … [Read More...] about 3 Reasons Social Media Should Become the Lifeblood of Your Company in 2021
Five Pillars of a Successful Direct Sales Company
There are successful direct selling companies in the world. Actually, there are numerous very successful companies. What separates them from the rest? Is it a novelty product that they have launched? … [Read More...] about Five Pillars of a Successful Direct Sales Company
Your 5-Step Annual Checkup for 2021
Brett Duncan is a “transitionist” who specializes in helping direct selling companies define their best next steps as they transition into the new era of direct selling. He is co-founder and managing … [Read More...] about Your 5-Step Annual Checkup for 2021
Pyramid Schemes in 10 Questions
Despite all efforts from the direct sales industry, legitimate direct selling and pyramid schemes have often been confused. There are clear distinctions between the two. Yet, pyramid scheme … [Read More...] about Pyramid Schemes in 10 Questions
2020: A Year in the Industry News
This week’s article is a collection of industry news that stood out in 2020. It was most certainly a challenging year for the industry, yet we know there were positives alongside with all the … [Read More...] about 2020: A Year in the Industry News
In 100 Words: Looking Ahead to 2021 – Part 2
We have come to the end of 2020. This was a rather difficult year for all and the hardships are still there. I asked some of the prominent figures of the global direct selling industry their opinions … [Read More...] about In 100 Words: Looking Ahead to 2021 – Part 2
What to Do When Your Direct Sales Company Closes Its Doors
Brett Duncan is a “transitionist” who specializes in helping direct selling companies define their best next steps as they transition into the new era of direct selling. He is co-founder and managing … [Read More...] about What to Do When Your Direct Sales Company Closes Its Doors
In 100 Words: Looking Ahead to 2021 – Part 1
2020 is almost behind us. This was a rather tough year for all and the difficulties are far from being over. Yet, we are seeing very promising signs as well. Similar to last year (*), I asked some of … [Read More...] about In 100 Words: Looking Ahead to 2021 – Part 1