Sponsored Content Starting in China and accelerated by the pandemic in 2020, LiveStream Shopping is one of the fastest growing segments of ecommerce as retailers and brands embrace the technology that is finally adding the human element to online shopping. Much like HSN and QVC pioneered the … [Read More...] about What is LiveStream Shopping?
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Industry News
Mary Kay Joins “CEO Water Mandate” and “U.N. Global Compact Sustainable Ocean Principles”
ASEA Announces Appointments of Sr. VP of Americas and VP of Asia
Jeunesse Appoints A.K. Khalil as President of Global Field Development
Nature’s Sunshine to Offer Customers Personalized Product Packs
Direct Sellers Generated $40.1 Billion Sales in 2020: US DSA Survey
Previous Articles on The World of Direct Selling
Ponzi Schemes in 10 Questions
When Bernie Madoff died in prison last April, this fraudulent way of doing business once again made the headlines. Madoff is known to have orchestrated the largest Ponzi scheme in history. He had been … [Read More...] about Ponzi Schemes in 10 Questions
Perfecting the Digital Customer Experience
Daryl Wurzbacher began his career in the direct selling industry in 1999 as the Director of Information Technology for a direct sales start-up. That company was the first client of ByDesign … [Read More...] about Perfecting the Digital Customer Experience
Direct Selling Industry: A Strong Start to 2021
Direct selling companies in general, reported quite positive growth figures for the first quarter of 2021. Favorable reports were a continuation of those we saw at the end of 2020, making all quite … [Read More...] about Direct Selling Industry: A Strong Start to 2021
Working Through a World of Misinformation
Alan Luce is Co-Founder and Managing Principal of Strategic Choice Partners (SCP), a consulting firm that provides strategic support and services to help today’s direct selling companies … [Read More...] about Working Through a World of Misinformation
Early Signs of a Failing Direct Sales Business
Both direct selling company managers and individual direct sellers have two common goals: Maximizing productivity and business volume in their teams. Some signs and symptoms may emerge which might … [Read More...] about Early Signs of a Failing Direct Sales Business
6 Easy Ways to Lose Your Sales Force
Managements at direct selling companies tend to expect complete loyalty from their field members. Actually, some are fanatically attached to their companies. Yet, at the end of the day, many of them … [Read More...] about 6 Easy Ways to Lose Your Sales Force
Celebrities in Direct Selling
Celebrities have been used for a very long time as a marketing tool to create associations with brands. Such endorsements have proved themselves to be effective in building credibility towards a … [Read More...] about Celebrities in Direct Selling
The Makings of a Modern Marketing Team for a Direct Sales Company
Brett Duncan is a “transitionist” who specializes in helping direct selling companies define their best next steps as they transition into the new era of direct selling. He is co-founder and managing … [Read More...] about The Makings of a Modern Marketing Team for a Direct Sales Company
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How To Engage Your Top Clients at Trade Shows
To stand out from the crowd at a trade show, you need to differentiate yourself from the surrounding booths and exhibits. Unfortunately, potential clients can become bored if they’re seeing the same … [Read More...] about How To Engage Your Top Clients at Trade Shows
Genius Ways to Increase Online Sales
Running an online business can be challenging. But with the right strategies, achieving success can become much easier. Feeling unsure about how to improve your business? These genius ways to increase … [Read More...] about Genius Ways to Increase Online Sales
Things To Consider When Choosing Product Packaging
After all that time in development, a product is finally perfected for release into the market. Unfortunately, it is not as simple as simply handing a product over; first, it must be properly … [Read More...] about Things To Consider When Choosing Product Packaging