This week we re-publish Alan Luce's last article he shared with us. A few months later in July 2021, we lost this direct selling legend. Alan was the Co-Founder and Managing Principal of Strategic Choice Partners (SCP), a consulting firm that provides strategic support and services to help today’s … [Read More...] about Working Through a World of Misinformation
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Industry News

Herbalife Plans to Consolidate Global HQ and North American Operations

doTERRA Commences Operations in Chile

Direct Selling Education Foundation Elects Kim Drabik to Its Board

LifeVantage Hosts “Activate 2022” With Over 6,000 In-Person and Remote Participants

Natura &Co Reorganizes Group Functions, Appoints New CEO
Previous Articles on The World of Direct Selling

7 Main Reasons That Lead to Failures in International Markets
There are many direct selling companies that are successful at home but are not doing so well in other markets. Each of these cases obviously has its own reasons. However, we can pinpoint those … [Read More...] about 7 Main Reasons That Lead to Failures in International Markets

Increase Sales by Improving Your Company’s Google Results
Written by Don Sorensen. Don is an online reputation management authority whose expertise has been featured in the New York Times, USA Today, CNN Money, Forbes and other publications. Don has helped … [Read More...] about Increase Sales by Improving Your Company’s Google Results

8th European Direct Selling Conference – Observations and Takeaways
Written by Jerome Freytag, Founder and CEO of the consultancy firm Vente Directe Développement (VDD), based in France. Jerome has 22 years of direct delling under his belt, with a successful track … [Read More...] about 8th European Direct Selling Conference – Observations and Takeaways

Direct Selling Reinvented: The Rise of Social Commerce
Written by Daryl Wurzbacher, CEO of ByDesign Technologies. Daryl began his career in the direct selling industry in 1999 as the Director of Information Technology for a direct sales start-up. That … [Read More...] about Direct Selling Reinvented: The Rise of Social Commerce

Claim Compliance in the Age of Social Media: Avoid the Sting of FTC Fines
Sponsored Content. Twenty years ago, compliance in the direct sales space was enforced by corporate employees who listened to distributor presentations from the back of the room and immediately … [Read More...] about Claim Compliance in the Age of Social Media: Avoid the Sting of FTC Fines

Turning Customer Acquisition Into Customer Repetition
Written by Brett Duncan. Brett is a “transitionist” who specializes in helping direct selling companies as they transition into the new era of direct selling. He is co-founder and managing partner … [Read More...] about Turning Customer Acquisition Into Customer Repetition

Direct Selling in Q1 – A Slow Start
Industries have not made a great start to the new year. This can easily be seen in companies’ quarterly earnings reports and also in stock prices on the stock exchanges. When we put aside a few … [Read More...] about Direct Selling in Q1 – A Slow Start

Concierge Commerce – The In-Store Experience Online
Sponsored Content. Ecommerce has undoubtedly been one of the greatest developments for consumers and at no time was that more apparent than during the pandemic. However, despite its convenience, … [Read More...] about Concierge Commerce – The In-Store Experience Online

Power Skills for Powerful Onboarding
Written by Lauren Mason Carris. Lauren is the VP Learning Design, Penny AI. She is a learning design leader with over 20 years of experience across learning industries. Lauren has led organizations … [Read More...] about Power Skills for Powerful Onboarding