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On January 1, 1973, Dave Longaberger started a handmade basket business in Ohio, US. That business would five years later adapt the network marketing model and become one of the most interesting companies in the direct selling world.

At the end of 1997, Longaberger moved into its iconic workplace, a seven-story building designed as a replica of a genuine Longaberger basket.

Longaberger’s revenue peaked at $1 billion and the number of employees at 8,200.

In 2018, Longaberger ceased operations. It was acquired and re-launched by Xcel Brands in 2019