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On June 9, 2017, The Body Shop’s owner L’Oreal announced it had received a firm offer from the Brazilian direct sales giant Natura Cosmeticos to acquire The Body Shop. The proposed transaction would value The Body Shop at EUR 1.0 billion.

This acquisition was then completed in September in the same year and The Body Shop joined the Natura group.

The Body Shop, the iconic brand focusing on innovative, nature-inspired products, was founded in 1976 by Anita Roddick in England. It was then, acquired by L’Oreal in 2006.