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In April 1990, Avon asked a U.S. federal court to void the purchases of Avon shares made by an investor group. This investor group had already acquired close to 20% stake in the company. Among others, the organization included representatives of Avon’s competitor, Mary Kay Inc.

Actually, Mary Kay had tried to take over Avon before, too. Following that unsuccessful attempt, it joined some other investors for another try. Mary Kay then, announced early in 1991 that it was withdrawing from this group. Shortly after this, the group sold most of its shares.