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Juice Plus+ Appoints Stuart Kronauge as Global CEO

March 9, 2021 Leave a Comment

Stuart Kronauge, CEO of Juice Plus+

Juice Plus+ announces it has appointed Stuart Kronauge as its new Global CEO. Kronauge is the first woman to lead this health and wellness direct sales company.

Stuart Kronauge joins Juice Plus+ with a 25+ years of career behind. After starting as an entry level marketing assistant at The Coca-Cola Company, she worked there until 2019. Kronauge’s last position at Coca-Cola was President of Sparkling Brands, accountable for $2.5 billion revenue for the US sparkling soft drink business. Stuart Kronauge was most recently Chief Marketing Officer at Beyond Meat.

With the appointment of Kronauge as CEO, the former CEO of Juice Plus+ Paulo L. Texeira will become Executive Chairman of the Board of Directors.

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In April 1990, Avon asked a U.S. federal court to void the purchases of Avon shares made by an investor group. This investor group had already acquired close to 20% stake in the company. Among others, the organization included representatives of Avon’s competitor, Mary Kay Inc.

Actually, Mary Kay had tried to take over Avon before, too. Following that unsuccessful attempt, it joined some other investors for another try. Mary Kay then, announced early in 1991 that it was withdrawing from this group. Shortly after this, the group sold most of its shares.

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