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Rich Devos, co-founder of Amway died on September 6, 2018, at the age of 92.

DeVos and his school friend Jay Van Andel started direct selling Nutrilite products in 1949. By 1958, their organization at Nutrilite reached 5,000 people. A year later in 1959, the two friends founded Amway, selling the famous “L.O.C”. They adapted the principles of multi level marketing that they had worked with at Nutrilite.

Amway grew in time, to become the world’s largest direct selling enterprise. In 2020, the company reported $8.5 billion global sales, an increase of 2% over 2019.