• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

The World of Direct Selling

  • Home
  • Free Newsletter
  • Advertise with Us
  • Newsletter Archive
  • About
  • Contact

How To Engage Your Top Clients at Trade Shows

May 20, 2021 Leave a Comment

To stand out from the crowd at a trade show, you need to differentiate yourself from the surrounding booths and exhibits. Unfortunately, potential clients can become bored if they’re seeing the same types of displays repeatedly. Using the advice below, you can learn how to engage your top clients at trade shows to attract new leads and keep current clients coming back for more.

Catch Their Attention

When you arrive at the trade show, you’ll need to catch your clients’ attention. Contests, quizzes, and giveaways are just a few examples of activities you can do to spark their interest. Since you don’t want a client or lead accepting a giveaway and then leaving immediately, make sure the activity lasts long enough for them to learn about your product or service.

Be Personable

To build a relationship with your client, it’s best to chat with them about your product or service in a natural and personable manner rather than memorizing a monologue or a long sales pitch. Customers want to know that you understand them and would rather interact than listen to a speech.

Set Up an Interactive Display

One of the most important tips to remember when you’re learning how to engage your top clients at trade shows is to set up a display where they can interactively learn about the product or service. Some examples of this are product demonstrations, scavenger hunts, games, and any fun activity or scenario that relates to your product or service. When you’re shipping your trade show booth supplies, be sure to include a few prototypes for the customers to examine as well.

Show Your Expertise

Since trade shows allow you to build relationships with customers, they’re great opportunities to demonstrate your expertise in the market. If your customers believe that you have experience in your field of business, they’re more likely to trust you and believe that your product or service is worth their time.

At the end of the day, setting up a successful and engaging trade booth will make a significant, positive impact on your business, so be prepared to watch your sales and profits soar.

SHARE THIS:

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

This Month in History

On June 9, 2017, The Body Shop’s owner L’Oreal announced it had received an offer from Natura Cosméticos to acquire The Body Shop. The proposed transaction would value The Body Shop at EUR 1.0 billion.

This acquisition was completed in September in the same year and The Body Shop joined the Natura group.

The Body Shop, the iconic brand focusing on innovative, nature-inspired products, was founded in 1976 by Anita Roddick in England. It was acquired by L’Oreal in 2006.

In 2020, The Body Shop increased its revenue by 32% within the Natura group. Its 2021 revenue increase was 9%.

Upcoming Events

2022 Brazil DSA Conference, October 20, 2022,  Brazil

Search Within the Site

Article Archive

Copyright © 2022 · WDS Consultancy