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Canada DSA and DSEF’s Academic Entrepreneur Challenge Open Until November 12

October 16, 2021 Leave a Comment

Direct Sellers Association of Canada and the Direct Selling Education Foundation’s first Canadian Academic Entrepreneur Challenge is open until November 12!

Led by DSA Canada and its members, the Entrepreneur Challenge engages teams of post-secondary students, by having them imagine a distinctive product and then asking them to outline an entrepreneurial sales model to create market success.

It is a contest that celebrates innovative thinking, with the goals of promoting entrepreneurship amongst young Canadians, providing an introduction to the direct-to-consumer and direct selling channels, and building relationships between academia and industry.

Ultimately, Entrepreneur Challenge participants will utilize business, creative and critical-thinking skills, while also applying their research, communication and marketing abilities.

The Entrepreneur Challenge offers students opportunities to:

  • Gain recognition and participate in a resumé-building activity
  • Develop real-life skills, for use in education and career
  • Experience working as part of an entrepreneurial team
  • Win cash and prizes

It also provides valuable, real-world content for educators and academic programs.

Read more about the Canadian Academic Entrepreneur Challenge.

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This Month in History

On June 9, 2017, The Body Shop’s owner L’Oreal announced it had received an offer from Natura Cosméticos to acquire The Body Shop. The proposed transaction would value The Body Shop at EUR 1.0 billion.

This acquisition was completed in September in the same year and The Body Shop joined the Natura group.

The Body Shop, the iconic brand focusing on innovative, nature-inspired products, was founded in 1976 by Anita Roddick in England. It was acquired by L’Oreal in 2006.

In 2020, The Body Shop increased its revenue by 32% within the Natura group. Its 2021 revenue increase was 9%.

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