Thermomix announced that the center will be unveiled officially on June 7. The company says the U.S. market shows “strong potential” for further expansion.
Last year, Thermomix moved its U.S. headquarters from Thousand Oaks, California, to Dallas.
“The Thermomix Experience Center is designed to help people experience the future of home cooking,” Thermomix USA CFO Paul Verkerk said. “Through hands-on demos, cooking classes, and events, we’re excited to show how Thermomix, paired with Cookidoo, makes it easy for anyone to cook well and eat well at home”.
The 5,216-square-foot Experience Center was inspired by both the brand’s European roots and visuals that celebrate and embrace its new Texas home.
Along with a full retail showroom, the Thermomix Experience Center also includes a fully functional media kitchen designed not only for internal use but for the use of influencers and content creators in the region. The center also includes a customizable classroom space that marries culinary exploration with community.
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