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Young Living Appoints Lyndi Smith as Chief Marketing Officer

April 5, 2022 Leave a Comment

Lyndi Smith, Young Living CMOYoung Living announced that Lyndi Smith has returned to Young Living in her new role as Chief Marketing Officer.

Lyndi’s role includes overseeing story, brand, and experience at Young Living by using communication strategies and creating marketing content.

Young Living stated that she is entrepreneurial-minded and has extensive experience in mentoring individuals and teams.

We are excited to welcome Lyndi back to Young Living as a part of our creative marketing team,” said Mary Young. “Lyndi is well integrated into our culture, and has a sound understanding of our legacy and brand. She has always been a fundamental  part of our success”

Lyndi has over 20 years of marketing and communications experience. She started at Young Living in 2001 and worked her way up to Senior Vice President of Global Marketing before leaving in 2021 to tend to family needs. She graduated from Utah Valley University in 2013 with her Bachelors of Science in Business Management.

Lyndi will be working with the marketing team at Young Living to develop brand and creative services, global communications, global content marketing, and global events. She will be in charge of developing and executing marketing strategies and vision to support Young Living’s goals while driving brand awareness and revenue growth.

“I am so thrilled to be returning to Young Living’s marketing team and feel that sense of dedication, contribution, and positive spirit again,” said Lyndi Smith. “There is so much creativity and energy within Young Living’s mission and brand, and it feels like home to come back and be part of a company with such great values and impact.”

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This Month in History

Six years ago, on July 15, 2016, the Federal Trade Commission (FTC) in the U.S. announced Herbalife had agreed to fully restructure its business operations and pay $200 million.

The FTC said Herbalife had deceived consumers into believing they could earn substantial money selling its products.

The settlement required Herbalife to restructure its compensation plan so that it would reward members’ sales to customers, eliminating the incentives paid primarily for recruiting. It also mandated a new arrangement in which success would depend on selling Herbalife products, not on buying them.

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