USANA and its subsidiary in China – BabyCare, announced a research collaboration agreement with Beijing University of Chinese Medicine (BUCM). Under the agreement, USANA and BUCM will cooperatively research the field of Traditional Chinese Medicine (TCM). The objective of this collaboration is to bring together modern nutritional science and TCM to improve the health and wellness of individuals around the world.
USANA and BUCM will collaborate in several areas, including evaluating the effectiveness of TCM to replenish qi (an ancient Chinese healing art involving meditation), evaluating the effectiveness of TCM ingredients, creating new health products based on the concept of TCM, and developing targeted nutritional regimens for people of different body types.
Under the agreement, USANA will have have the right to commercialize any products resulting from the collaboration.
USANA CEO Kevin Guest said, “Since USANA was founded, we have remained committed to quality, advancement in nutritional technology, and continuous scientific validation,” he said. “With this agreement, USANA has set a clear vision and long-term strategy of bringing Traditional Chinese Medicine and the results of this collaboration into the growing health product market. We believe through the cooperation of BUCM and USANA, we will improve health and promote Chinese medicine around the world.”