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DSA Forecast: Direct Selling in U.S. Expected to Grow 4 – 7% in 2021

October 31, 2021 Leave a Comment

U.S. Direct Selling Association released the forecast for 2021, predicting growth of 4% to 7% to a range between $41.7 billion and $42.9 billion in retail sales. The forecast is based on the analysis of several inputs and is ultimately established by DSA’s Industry Research Committee during a process that is facilitated by Nathan Associates, an international economic consulting firm.

“This growth forecast for direct selling is consistent with DSA research year-to-date (including annual Growth & Outlook, quarterly DataTracker, and monthly QuickPulse surveys), public company reporting, member growth expectations, and broader retail and labor market macroeconomic indicators/forecasts,” said Joseph N. Mariano, president of the U.S. DSA.

“The industry remains constant in its efforts to provide improved customer centricity and has positioned itself well for more growth in the future with this dedicated focus,” he added.

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This Month in History

Six years ago, on July 15, 2016, the Federal Trade Commission (FTC) in the U.S. announced Herbalife had agreed to fully restructure its business operations and pay $200 million.

The FTC said Herbalife had deceived consumers into believing they could earn substantial money selling its products.

The settlement required Herbalife to restructure its compensation plan so that it would reward members’ sales to customers, eliminating the incentives paid primarily for recruiting. It also mandated a new arrangement in which success would depend on selling Herbalife products, not on buying them.

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