Isagenix has named Chris Ross as Chief Marketing Officer. In this role, Ross will lead and develop the company’s overall marketing strategy and serve as a member of the executive leadership team.
Chris Ross comes with 25-year experience that includes two previous stints as Chief Marketing Officer and positions at companies including Sprint, Aries Capital Partners and Gartner. Most recently, he served as a Vice President at Gartner, working with the world’s leading brands on strategy and innovation.
Isagenix Chief Executive Officer Sharron Walsh said, “Chris has extensive experience across multiple industries and has advised leading businesses on marketing strategy, so we’re thrilled he’s joined our team. His marketing knowledge and business acumen will be instrumental as we increase awareness of how our amazing products and supportive community can help people live better.”
As the company CMO, Chris Ross will be responsible for overseeing product development and launches, branding, creative work, digital and design efforts, and content. He will work with the executive leadership team as well as the Isagenix distributors.