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The World of Direct Selling

The World of Direct Selling provides expert articles and news updates on the global direct sales industry.

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About

The World of Direct Selling is an online publication of WDS Consultancy, founded by Hakki Ozmorali. Hakki’s corporate life started in the FMCG industry. He has a brand management background.

His first post in the direct selling industry was at Oriflame, the first international direct sales company that started operating in Turkey, as its Country Manager. He then joined Herbalife to head its start-up project in the Turkish market. Hakki worked as the Regional Director, North America for Lifestyles Global Network, based in Toronto, Canada. He led the Germany-based direct seller LR Health & Beauty’s country operations. He was among the founding members of the Turkish Direct Selling Association.

Hakki’s direct selling career continues in management consultancy and online publishing, within WDS Consultancy in Canada.

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DSA France 37th Annual Conference, May 19-20, 2025, Angers, France

Direct Selling University Europe, June 3-5, 2025, Amsterdam, Netherlands

DSA Canada CONNECT 2025 Conference,  June 22-25, 2025, Kelowna, Canada

DSA Brazil 2025 National Congress, August 27, 2025, Sao Paulo, Brazil

Direct Selling University Fall 2025, October 6-8, 2025, Plano, TX, USA 

WFDSA 2026 World Congress, October 19-21, 2026, Incheon, South Korea

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