Sunrider International announced the appointment of Sam Lee as the new General Manager of Sunrider China. With a career that spans over two decades in the direct selling industry and government relations, Lee brings a wealth of experience to his new role, which will be instrumental in driving the company’s growth and success in the Chinese market.
Sam Lee graduated from the Civil and Environmental Engineering department at Tsinghua University in 1990. His career began in local government and state-owned media. He then joined Herbalife China where he spent five years as a senior manager for sales and operations, as well as government affairs. He also served as the Chief Representative of Herbalife Beijing office.
In 2006, Sam Lee joined Shaklee China and played a pivotal role in the company’s setup, factory construction, team hiring, and market expansion in China. Over the years, he assumed various roles within the company, serving as Marketing Director, Deputy General Manager, and Senior Vice President, culminating in his appointment as President of Shaklee China.
In his new role as the General Manager of Sunrider China, Sam Lee will oversee all aspects of Sunrider China’s operations, including sales, marketing, training, and finance teams. He will also work closely with the Sunrider Manufacturing team to coordinate product inventory and new product launches.
Sunny Beutler, Sunrider CEO, said this about Mr. Lee’s appointment: “As a seasoned manager, Mr. Lee possesses extensive experience in business expansion, brand marketing, communication, and profit management. Under his leadership, we anticipate a fresh development phase for Sunrider China.”
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