Ruby Ribbon is reentering the swimwear category with a new collection utilizing their proprietary fabric technology and IP.
Ruby Ribbon emerges back into the swimwear market after a hiatus with styles that epitomize what the brand does best – support and empower women. The swimwear is constructed with Ruby Ribbon’s InvisiShape®, the shaping fabric technology that smooths, shapes and supports the body for a flattering and comfortable fit.
New for Spring 2022, Ruby Ribbon launches at market with four collections – Riviera, channels old Hollywood glamour; Palm Beach, on trend animal print and sheer insets; La Jolla, colorful bikinis; and St. Tropez, chic basics. The collections offer an array of bikinis, convertible styles, tankinis, one-piece suits and coverups all with UPF 50 protection, ranging in sizes S – 3XL and 6 – 22.
“Ruby Ribbon continues to evolve and grow with our customers who are looking for supportive and fashion forward swimwear options,” said Cami Raymond, Ruby Ribbon’s Senior Design Director. “I’ve taken their feedback and designed beautiful swimwear silhouettes that incorporate our core fabrications that give them confidence to look and feel their best.”
To celebrate the launch, the brand also featured two of their stylists in the campaign shoot.