Rodan + Fields welcomes Laura Beitler as Chief Global Sales Officer (CGSO) and Elana Gold as Chief Marketing Officer (CMO).
Laura Beitler is a direct sales veteran who brings over two decades of experience to Rodan + Fields. Beitler has worked for 20 years at Mary Kay. She began in the legal function and later, became Associate General Counsel. Her knowledge of the industry and her passion for encouraging and facilitating field leader success led her transition to the sales side. Most recently, she was the Head of U.S. Sales and Marketing at Mary Kay.
As the CGSO for Rodan + Fields, Beitler is responsible for the Global Sales Organization and business related to the company’s Independent Consultant salesforce. She will lead the Business Development, Field Operations, Field Marketing and Communications, and the Recognition and Learning + Development functions.
The new CMO Elana Gold brings over 25 years of experience to Rodan + Fields, both in and outside the direct selling channel, leading international legacy brands at various stages and complexities to support their growth. She has held leadership positions for companies, including YumBrands, Abbott, as well as New Avon, where she played a critical role leading the company’s transformation.
As CMO, Gold will drive the strategy and vision for the R+F brand. She is responsible for Brand Strategy, Creative, Innovation, Corporate Strategy + Insights, Social Media, Loyalty, Digital Marketing + eCommerce, and the Corporate Communications functions.
“There couldn’t be a more important time for two trailblazers in their own right, Laura and Elana, to join Rodan + Fields as we become a leading direct selling company recognized industry-wide for our community, products and people,” said Chief Executive Officer (CEO) & President, Dimitri Haloulos.