• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

The World of Direct Selling

  • Home
  • Free Newsletter
  • Advertise with Us
  • Newsletter Archive
  • About
  • Contact

Rodan + Fields Announces New Chief Global Sales Officer and Chief Marketing Officer

August 27, 2021 Leave a Comment

Rodan + Fields welcomes Laura Beitler as Chief Global Sales Officer (CGSO) and Elana Gold as Chief Marketing Officer (CMO).

Laura BeitlerLaura Beitler is a direct sales veteran who brings over two decades of experience to Rodan + Fields. Beitler has worked for 20 years at Mary Kay. She began in the legal function and later, became Associate General Counsel. Her knowledge of the industry and her passion for encouraging and facilitating field leader success led her transition to the sales side. Most recently, she was the Head of U.S. Sales and Marketing at Mary Kay.

As the CGSO for Rodan + Fields, Beitler is responsible for the Global Sales Organization and business related to the company’s Independent Consultant salesforce. She will lead the Business Development, Field Operations, Field Marketing and Communications, and the Recognition and Learning + Development functions.

Elana GoldThe new CMO Elana Gold brings over 25 years of experience to Rodan + Fields, both in and outside the direct selling channel, leading international legacy brands at various stages and complexities to support their growth. She has held leadership positions for companies, including YumBrands, Abbott, as well as New Avon, where she played a critical role leading the company’s transformation.

As CMO, Gold will drive the strategy and vision for the R+F brand. She is responsible for Brand Strategy, Creative, Innovation, Corporate Strategy + Insights, Social Media, Loyalty, Digital Marketing + eCommerce, and the Corporate Communications functions.

“There couldn’t be a more important time for two trailblazers in their own right, Laura and Elana, to join Rodan + Fields as we become a leading direct selling company recognized industry-wide for our community, products and people,” said Chief Executive Officer (CEO) & President, Dimitri Haloulos.

SHARE THIS:

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

This Month in History

On June 9, 2017, The Body Shop’s owner L’Oreal announced it had received an offer from Natura Cosméticos to acquire The Body Shop. The proposed transaction would value The Body Shop at EUR 1.0 billion.

This acquisition was completed in September in the same year and The Body Shop joined the Natura group.

The Body Shop, the iconic brand focusing on innovative, nature-inspired products, was founded in 1976 by Anita Roddick in England. It was acquired by L’Oreal in 2006.

In 2020, The Body Shop increased its revenue by 32% within the Natura group. Its 2021 revenue increase was 9%.

Upcoming Events

2022 Brazil DSA Conference, October 20, 2022,  Brazil

Search Within the Site

Article Archive

Copyright © 2022 · WDS Consultancy