Rallyware announced the acquisition of Myagi, a retail sales enablement platform. Myagi allows the world’s leading brands to seamlessly share, measure, and drive product knowledge and brand advocacy at scale, empowering the retail sales force to sell better and sell more.
Together, Rallyware and Myagi will drive not only brand advocacy and product knowledge, but ultimately sales performance and customer relations, delivering strong, reliable ROI to world-leading consumer brands and their multi-brand retailer partners.
The synergy between Rallyware and Myagi lies in technology that transforms retail channels and sales practices at a time when such evolution is needed to remain competitive. On top of the Rallyware Performance Enablement Platform, Rallyware will layer Myagi’s vast network of brands and retailers, which customers access to help them create brand advocates and transfer the right knowledge to drive sales performance and improve customer experience.
Rallyware is committed to continue growing and introducing exciting new solutions to the direct selling industry while expanding in retail. In the era of omnichannel sales, retail and direct selling have much to learn from each other, with retailers testing out direct selling and influencer marketing channels, and direct selling enterprises embracing in-store sales models. Rallyware’s growth in the former will only benefit the direct selling channel with new expertise, tools, and capabilities.
With this acquisition, brands and retailers that deploy Myagi to educate their sellers will be able to provide the whole sales rep experience on top of brand training, empowering the workforce to reach their goals, and intelligently rewarding them when they do.
Conversely, already available as a Performance Enablement Platform for retailers, Rallyware’s suite of technology now expands into brand training solutions. This next-generation experience includes seller onboarding, product and customer service training, clienteling, and more, all wrapped in a dynamic rewards and recognition solution to drive the optimal individual sales behaviors, based on sales performance data, for the desired business results.
Using the latest in AI technology, the platform adapts in real time to emphasize the learning or productivity content that addresses the most critical performance metrics at the moment they are most relevant and needed.
“We at Rallyware are beyond excited about partnering with Myagi for the most complete and dynamic retail store sales rep experience on the market,” said George Elfond, Rallyware’s CEO. He continued, “Brands and retailers are going to be seeing the kind of re-energized, productive workforces and reengaged loyal customers that they need to combat the market headwinds of 2023 and beyond.”
SHARE THIS:
Leave a Reply