QNET Announces New Leadership Team

QNET has announced a new senior leadership team as it enters a new phase of transformation and growth.

The appointments bring together experienced leaders from the direct-selling, consumer goods, beauty, wellness, finance and technology sectors. Collectively, the new team will lead QNET’s efforts to modernise its business, strengthen its product portfolio, enhance the experience of its customers and Independent Distributors, and prepare the company for a future increasingly shaped by technology, artificial intelligence and changing consumer expectations.

The appointments reflect QNET’s investment in the leadership and organisational capabilities needed to drive innovation, operational excellence and sustainable long-term growth.

The new leadership team comprises:

• Mattias Mildenborn, Chief Executive Officer, brings more than two decades of international experience in sales, marketing, and executive leadership within the direct-selling industry. Before joining QNET, he held senior leadership positions at several prominent global direct-selling brands.
• Elena Khoo, Chief Marketing Officer, is an accomplished consumer marketing leader whose experience spans leading global FMCG, beauty and luxury brands, including L’Oréal, LVMH, Shiseido and Tupperware.
• Peter Luke, Chief Financial Officer, brings over 30 years of extensive financial and commercial leadership experience from Herbalife and Avon.
• Ben Bredenkamp, Group Chief Information Officer, also formerly with Herbalife and Mercedes-Benz, will lead QNET’s technology transformation and the responsible integration of artificial intelligence across the business.

The appointments also mark an important milestone in QNET’s evolution as the company positions itself to serve a new generation of digitally connected, socially conscious micro-entrepreneurs while building an agile, innovative and future-ready organisation.

“This is much more than a change in leadership. It represents the beginning of a new chapter for QNET,” said Kuna Senathirajah, Group Managing Director of QI Group, the parent company of QNET. “We are bringing together leaders with deep industry knowledge, strong consumer experience and proven transformation capabilities who will bring fresh perspectives to the business and help shape its next chapter.”