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Pampered Chef Launches “Table”, First-of-Its-Kind Virtual Party Platform

September 19, 2021 Leave a Comment

To meet the rapidly growing demand for virtual experiences, Pampered Chef has launched  Table. Table is a digital platform that enables consultants to host customized virtual cooking parties with unique, value-added content designed to improve a consumer’s mealtime journey.

This innovative platform, a first for the industry, is available now to all Pampered Chef consultants and consumers across the U.S. and Canada.

“Like so many industries, our virtual business has been growing steadily over the years and the pandemic only amplified that growth,” said Pampered Chef CEO Andrew Treanor. “Our consultants have been using a variety of social platforms and digital tools to engage their audiences virtually and they’ve been craving their own place to party; a place designed with their exact needs in mind. Table is another way for Pampered Chef to be pioneers in the direct sales industry and provide an innovative, first-class virtual experience for our consultants and our customers.”

Table provides Pampered Chef consultants with the resources to easily host virtual events and enables anyone to attend their virtual events. Easy to use, thanks to pre-programmed experiences, the platform also integrates easily with Pampered Chef’s suite of robust content tools to offer a more seamless, connected brand experience. The business solution reduces the time consultants spend creating their virtual parties, allowing them to dedicate time and energy to build and strengthen customer relationships.

Table’s embedded live video chat feature helps consultants share live demos, answer questions and nurture relationships with virtual party hosts and guests. As a custom-built resource, it also provides for greater insights to connect the dots between features and benefits, so the brand can better understand what’s resonating most with consultants and their guests.

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This Month in History

On June 9, 2017, The Body Shop’s owner L’Oreal announced it had received an offer from Natura Cosméticos to acquire The Body Shop. The proposed transaction would value The Body Shop at EUR 1.0 billion.

This acquisition was completed in September in the same year and The Body Shop joined the Natura group.

The Body Shop, the iconic brand focusing on innovative, nature-inspired products, was founded in 1976 by Anita Roddick in England. It was acquired by L’Oreal in 2006.

In 2020, The Body Shop increased its revenue by 32% within the Natura group. Its 2021 revenue increase was 9%.

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