OPTAVIA has announced the launch of the OPTAVIA app, a new digital tool for its clients that includes recipes and access to order history, auto-ship details, account information and more.
Over the past several years, Medifast has invested in its digital infrastructure. As a result, it has built a world-class team of digital experts. The OPTAVIA app, which has been downloaded nearly 150,000 times since its launch in late July, is one of the first innovations resulting from this strategic focus on digital products and technology.
“As we continue to innovate and expand our offerings through the use of new technologies, we’re providing Coaches with the tools they need to support their Clients effectively,” said Dan Chard, Chairman and Chief Executive Officer of Medifast. “We are committed to developing digital products that make it easier for Coaches to support their Clients and for Clients to learn healthy habits so that, ultimately, we impact more lives.”
The team behind the successful launch of the app is based in company’s new office in Lehi, Utah.