Oliveda International announced that its Olive Tree People subsidiary is launching the world’s first waterless skincare line for babies and moms based around the olive tree.
Mediterranean civilizations—including ancient cultures like the Egyptians and Greeks—have relied on the olive tree and olive oil for the care of infants and mothers for more than 4,000 years. Historic beauty and wellness traditions cherished by figures like Cleopatra, Minerva and Athena harnessed the rich, nourishing properties of olive oil. Olive Tree People Inc. draws upon these historic roots to develop the world’s first waterless skincare line for babies and mothers based on the olive tree.
“The magic lies not in the formulation of beauty products, but in the uniqueness of the raw materials—which, in the case of our Baby & Mom products, are derived from the olive tree for 77% to 95% of their composition,” says Thomas Lommel, founder and CEO of Olive Tree People.
“We are blessed—and recognize the accompanying responsibility—to build upon formulas and raw materials that have been proven over more than 4,000 years and were used in the daily beauty routines of figures like Cleopatra, Minerva, and Athena. It is a gift from heaven. I am convinced that the key to a modern, sustainable, and successful future lies in relearning from ancient traditions and carrying them forward.”
Precedence Research projects the global baby skincare market to reach $17.87 billion in 2025 and $31.14 billion in 2035, while Insight ACE reports an annual growth rate (CAGR) of 12.9% for the waterless beauty sector.
“I am convinced that the Oliveda baby and mom line—as well as upcoming product launches in 2026 (particularly in October 2026) and the Demeter certification of our olive groves—will make an extraordinary contribution to our progress toward a planned Nasdaq listing in 2027,” added Lommel.
Leave a Reply