Nature’s Sunshine announced the launch of a proprietary new personalization program. Program aims at giving Nature’s Sunshine practitioners and retailers the ability to grow their business by offering their customers personalized health packs – presorted, conveniently packed and delivered monthly based on their individual health and wellness needs. As the company reports, this program represents the next phase of Nature’s Sunshine’s digital-first transformation.
The personalization program will first become available in North America beginning this summer.
With this new program, Nature’s Sunshine customers will be offered personalized health packs. The program will organize a customer’s vitamins and minerals in individual packs that are intended for morning, noon or evening consumption, or on a cadence recommended by their Nature’s Sunshine practitioner. Each month, customers will receive a full month supply of nutrients that will be automatically replenished and shipped directly to their homes.
“This program represents an exciting next step for our company, and we are thrilled that our practitioners and retailers will now have the ability to provide this level of personalization to their customers. This is just one of several initiatives designed to improve the customer experience and increase earnings for our highly trained practitioners and retailers who are already seeing a sharp increase in sales with the recent introduction of our new business model,” Terrence Moorehead, Nature’s Sunshine CEO commented.