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Nature’s Sunshine Announces Vallen Blackburn as VP and GM of Latin America

February 3, 2022 Leave a Comment

Vallen Blackburn, VP at Nature's Sunshine Products
Vallen Blackburn

Nature’s Sunshine Products announced that Vallen Blackburn has been appointed Vice President and General Manager of Latin America.

Since joining Nature’s Sunshine in July 2016, Blackburn has used his experience in finance strategies to help build Nature’s Sunshine’s Synergy business and significantly develop its business intelligence strategies for the North America team.  Blackburn brought with him experience from Eaton Corporation, ITT Corporation, Danaher, and HZO Inc. He holds an MBA with an emphasis in accounting from the University of Utah and is also a CPA.

“I’m pleased to announce Vallen’s appointment as our head of Latin American operations,” said Terrence Moorehead, President and Chief Executive Officer, Nature’s Sunshine Products. “Latin America is an important and growing region for Nature’s Sunshine, and Vallen’s passion for excellence and disciplined leadership style will help take these markets to the next level.”

This new role is announced as “part of an ongoing strategy to drive success in Latin American markets”.

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This Month in History

On June 9, 2017, The Body Shop’s owner L’Oreal announced it had received an offer from Natura Cosméticos to acquire The Body Shop. The proposed transaction would value The Body Shop at EUR 1.0 billion.

This acquisition was completed in September in the same year and The Body Shop joined the Natura group.

The Body Shop, the iconic brand focusing on innovative, nature-inspired products, was founded in 1976 by Anita Roddick in England. It was acquired by L’Oreal in 2006.

In 2020, The Body Shop increased its revenue by 32% within the Natura group. Its 2021 revenue increase was 9%.

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