
Nature’s Sunshine Products announced the appointment of Ruth Perkins as Executive Vice President and Chief Financial Officer, effective September 1, 2026.
Perkins will serve as a member of the Company’s Growth Leadership Team and will be responsible for leading the company’s global finance organization, including financial planning and analysis, accounting, treasury, tax, internal audit, investor relations, and financial reporting.
Ruth Perkins brings more than 20 years of finance leadership experience across global consumer products companies, including The Estée Lauder Companies, PepsiCo, and Ford Motor Company. Most recently, she served as Senior Vice President, Global Value Chain Finance at The Estée Lauder Companies. Prior to Estée Lauder, Perkins spent nearly 18 years with PepsiCo, where she advanced through a series of finance leadership roles before serving as Vice President, Financial Planning & Analysis for PepsiCo Beverages North America.
“Ruth brings deep financial leadership experience across complex global consumer businesses, with a strong record of helping organizations improve performance, strengthen operational discipline, and make better strategic decisions,” said Ken Romanzi, Chief Executive Officer of Nature’s Sunshine. “Ruth has led finance at the highest levels of two of the world’s premier consumer companies, Estee Lauder and PepsiCo, and that experience will serve Nature’s Sunshine well as we advance our strategy.”
Perkins holds a Master of Business Administration and a Bachelor of Science in Business Management from Brigham Young University.

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