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Natura &Co Reports 26% Sales Growth in Q1

May 17, 2021 Leave a Comment

Natura &Co reported another quarter of double-digit revenue growth in the first quarter of 2021.

Consolidated net revenue in Q1 was R$9.5 billion, up 25.8% in Brazilian Reais.

Company said this strong quarterly performance was powered by growth in digital social selling and e-commerce across all brands. Total group online sales were up 166%. Natura’s digital sales were up by 253%, Avon’s 132%, Aesop’s 102% and The Body Shop’s 119%. The Body Shop also reported 251% growth in its direct selling channel.

Roberto Marques, Executive Chairman and Group CEO, said, “Natura &Co turned in another strong performance in the first quarter despite a persistently challenging environment, demonstrating again the strength of its direct-to-consumer, multichannel model. All of our brands and businesses posted growth in Brazilian Reais in the quarter, and our continued pivot to digital and online sales allowed us to once again outperform the global CFT market.”

Earlier this month, Natura &Co also successfully completed a US$1 billion bond issue linked to sustainability goals.

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This Month in History

On June 9, 2017, The Body Shop’s owner L’Oreal announced it had received an offer from Natura Cosméticos to acquire The Body Shop. The proposed transaction would value The Body Shop at EUR 1.0 billion.

This acquisition was completed in September in the same year and The Body Shop joined the Natura group.

The Body Shop, the iconic brand focusing on innovative, nature-inspired products, was founded in 1976 by Anita Roddick in England. It was acquired by L’Oreal in 2006.

In 2020, The Body Shop increased its revenue by 32% within the Natura group. Its 2021 revenue increase was 9%.

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