For 2020, Medifast’s revenue increased 31% to $934.8 million compared to revenue of $713.7 million in 2019. Fourth quarter revenue increase was 55% to $265 million from $171 million for the fourth quarter of 2019.
The total number of active earning OPTAVIA Coaches increased 39% to 44,200, compared to 31,800 for the fourth quarter of 2019. The average revenue per active earning OPTAVIA Coach was $5,932.
“This has been another very strong year for Medifast, with our independent OPTAVIA Coaches attracting and retaining a record number of new clients. Despite the continued macroeconomic challenges from the COVID-19 pandemic, we have seen significant revenue and earnings growth along with a new record level of active earning coaches,” said Dan Chard, Chairman and CEO of Medifast. “That powerful momentum maintained in the fourth quarter, as people continue prioritizing health and wellness in their lives. The strength of the OPTAVIA brand and our differentiated business model resonates deeply with Coaches and Clients, and provides a realistic and effective offer for those looking to adopt a healthier lifestyle.”