Mary Kay announced that its products will now be sold in Denmark, too. With this launch, Mary Kay products are now available in all the Scandinavian and Nordic markets in partnership with Lesley Cosmetics, Mary Kay’s authorized distributor in Scandinavia.
Denmark, known for its strong focus on gender equality and women’s rights, stands as one of the most egalitarian societies in the world, ranking third in the EU on the Gender Equality Index. The country’s demand for innovative opportunities for women is ever-present. The availability of Mary Kay products in the Danish market promises to offer exciting, new prospects for female entrepreneurship and empowerment through its unique business model.
Mary Kay Europe President Tara Eustace said, “The expansion into Denmark not only represents an amazing growth strategy in Europe but also reaffirms our commitment to providing women with unparalleled opportunities for empowerment and entrepreneurship. We are excited to partner with Lesley Cosmetics to introduce Danish women to our high-quality products and the unique Mary Kay business opportunity. Together, we look forward to building a strong community of independent beauty consultants in Denmark and supporting them in achieving their goals.”
“The essence of Mary Kay’s vision has always been to offer women unparalleled opportunities for personal and professional growth,” added Carl Henric Wallblom, CEO of Lesley Cosmetics.
The official grand opening in Denmark, attended by 750 guests, was a spectacular and historic evening for Mary Kay, Lesley Cosmetics, and the many women who have eagerly awaited the products and opportunity.
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