With the start of 2022, LR Health & Beauty is launching its new fitness brand LR:GO. LR:GO consists of products as well as a holistic coaching package with workout videos, diet plans and expert tips.
With the new range, LR is aiming to get people to become more active and fit. The company is also drawing on the expertise of Dr. med. Matthias Manke. Dr. Manke is a specialist in orthopaedics and trauma surgery – has already looked after track and field athletes at the Bochum-Wattenscheid Olympic training centre as well as footballers of the Bundesliga, the German premier league.
LR:GO is planned to cater to the body’s needs before, during and after exercising. “For us, the new brand underlines the faith in an active lifestyle. This includes a healthy diet and regular training sessions, which are underpinned by the products,” said Andreas Friesch, CEO and spokesperson for the management of LR.
As part of this launch, LR Health & Beauty has managed to gain Dr. med. Matthias Manke as a strong partner. As part of this collaboration with LR, Dr. Manke will offer valuable tips on the subject of sport at events and on communication media.