LifeVantage hosted Activate 2022 throughout the Salt Lake City area. This event was one of the company’s largest in-person Distributor gathering since the beginning of the global pandemic, with over 6,000 U.S. distributors in attendance in person and remotely. Activate 2022 featured new company positioning, a unique product launch, aligned sales incentives, updated social selling tools, new Distributor trainings, and a wrap up celebration.
“Activate 2022 was the launching point for our next fiscal year and our strategic initiatives to drive growth for LifeVantage in the months and years to come. We purposefully brought our U.S. Distributors together to cast the vision for where we want to be as a company and how we inspire the remarkable throughout the world by activating wellness,” said Steve Fife, President and CEO.
As part of the event, LifeVantage announced the launch of TrueScience® Liquid Collagen. This product features the rare Ruby Red Quinoa Extract (Chenopodium formosanum) and is uniquely differentiated by its three-way approach to skin and collagen health. The proprietary ingredients activate body’s collagen production, replenish depleting collagen levels, and maintain those levels by reducing collagen breakdown in the body.
“Collagen at LifeVantage had to be different,” said Fife. “We are known for products that activate your body’s natural production of health essentials. For example, Protandim® Nrf2 Synergizer® supports your body’s production of powerful antioxidants. We found our answer for collagen by activating your body’s own production of this essential protein.”
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