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Leah Cadavona Ruby Ribbon’s New Chief Growth Officer

July 19, 2021 Leave a Comment

Ruby Ribbon, women’s intimates, shapewear and athleisure company, announces the appointment of Leah Cadavona as its Chief Growth Officer.

Cadavona is a business executive with close to 25 years of experience in the U.S. and international markets. Company said she will play an integral part in empowering and expanding Ruby Ribbon’s network of Stylists. In her role as Chief Growth Officer, her expertise in marketing, brand, strategy, and the direct selling channel, will be used to elevate the new and current Stylist experience and support the brand’s cadre of female entrepreneurs.

Previously, Leah Cadavona worked for Nu Skin, Immunotec, JAFRA and Guthy-Renker. Her strategic and creative thinking were pivotal in the global launches of ageLOC LumiSpa, ageLOC Me, TR90, JAFRA Pro, Meaningful Beauty and Zumba, two of which are part of a multimillion-dollar beauty device franchise. Cadavona earned her B.A. from UCLA and her M.B.A. from the Thunderbird School of Global Management at Arizona State University.

“We are thrilled to welcome Leah into the Ruby Ribbon family. Leah is a globally respected leader in social selling channels, known for driving strategic growth at several household name beauty and wellness brands,” said Ruby Ribbon CEO Clint McKinlay.

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This Month in History

Six years ago, on July 15, 2016, the Federal Trade Commission (FTC) in the U.S. announced Herbalife had agreed to fully restructure its business operations and pay $200 million.

The FTC said Herbalife had deceived consumers into believing they could earn substantial money selling its products.

The settlement required Herbalife to restructure its compensation plan so that it would reward members’ sales to customers, eliminating the incentives paid primarily for recruiting. It also mandated a new arrangement in which success would depend on selling Herbalife products, not on buying them.

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