eXp Realty Appoints Wendy Forsythe as Chief Operating Officer

eXp Realty announced the promotion of Wendy Forsythe to Chief Operating Officer (COO).

Forsythe transitions into the role after two years as Chief Marketing Officer of eXp Realty. Before joining eXp, she served as Chief Operating Officer at HomeSmart International, President at Compass (California and Hawaii Region), and Chief Strategy Officer at Fathom Holdings. She began her real estate career as an agent and later owned and operated a brokerage, giving her a 360-degree view across the real estate ecosystem, from the front lines to the executive suite.

“As eXp Realty continues to scale, our operations must be as agile and innovative as our brand,” said Leo Pareja, Chief Executive Officer of eXp Realty. “Wendy’s combination of field-level agent empathy, operational excellence, and a proven track record of scaling large brokerages and brands makes her the right leader for our next chapter. She has spent her career aligning vision, execution, and systems and I’m thrilled to partner with her as we build operations worthy of our global community.”

During her tenure as CMO, Forsythe led eXp Realty’s most significant brand transformation to date — modernizing the global brand identity, expanding the company’s social media presence, and elevating agent events like eXpcon into world-class experiences.

In her new role, Forsythe will oversee eXp Realty’s operations, technology integration, agent programs, and transaction support, focused on delivering best-in-class service and building the operational efficiencies that empower agents and team leaders to run and grow their businesses. She will also continue providing strategic direction for the marketing organization during the transition period.

Forsythe succeeds Patrick O’Neill, who is departing the company. eXp Realty extends its gratitude to O’Neill for his leadership and operational contributions and wishes him continued success.