Betterware de México (BeFra) announced the appointment of Rodrigo Muñoz as Chief Financial Officer.
Muñoz brings more than 20 years of related experience to the position, having led the finance areas of multinational companies in retail, services, telecommunications, and banking sectors. During this time, he held key financial roles and responsibilities at publicly traded consumer products and services companies, such as Alsea, S.A.B. de C.V. and Grupo Televisa, S.A.B.
“The Board and I are thrilled to welcome Rodrigo, as he brings the right mix of experience and industry expertise to help lead our next phase of growth as we advance on BeFra’s transformational path,” said Andres Campos, President and Chief Executive Officer of BeFra. “We want to thank Alejandro for his contributions during his tenure with us and, looking ahead, we are confident that Rodrigo will effectively lead BeFra’s finance area, employing financial and cost discipline as we seek to optimize our capital structure and financing costs to drive additional profitability.”
Rodrigo Muñoz joins BeFra from Grupo Devlyn, the leading eyewear retailer in Mexico, where he has served as CFO for the past 4 years. He received an MBA in Finance from IPADE Business School and a B.A. in Finance from Universidad Tecnológica de México, Both in Mexico City.