Alan Luce, a U.S. DSA Hall of Fame inductee and Direct Selling Education Foundation (DSEF) Circle of Honor recipient, passed away on July 16, 2021.
Alan Luce was most recently the Co-founder and Managing Principal of Strategic Choice Partners (SCP). SCP is a consulting firm dedicated to providing services to direct sellers and specializing in guidance for both established companies and start-ups. He provided strategic advices to dozens of direct selling firms including Avon, Princess House, PartyLite, Inc, Initials, Inc., Mannatech and Amway. In addition, he served on the boards of directors of various direct selling companies.
He was a frequent industry spokesman and expert lecturer at college and university business schools on behalf of the Direct Selling Education Foundation. Keen to share his wisdom and knowledge with all, Alan wrote numerous articles for The World of Direct Selling, Working Through a World of Misinformation being the last one.
We will miss this direct selling legend.
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