Nature’s Sunshine Products announced that its Board has appointed Kenneth Romanzi to succeed Terrence Moorehead as Chief Executive Officer. Romanzi will assume the role and become a member of the Nature’s Sunshine Board of Directors on October 29, 2025.
Kenneth Romanzi is an experienced executive with a proven track record of leading transformations and driving growth at public and private companies across the consumer packaged goods (“CPG”) industry. Notably, he served as President, CEO and a member of the Board of Directors of B&G Foods. Earlier in his career, Romanzi served in a variety of C-Suite and leadership roles at prominent CPG companies such as Nabisco; The Ultimate Juice Company, including the Naked Juice brand which was subsequently acquired by PepsiCo, Inc.; Hasbro, Inc.; and Ocean Spray Cranberries, Inc.
“Following a comprehensive search process and unanimous decision by the Board, we are pleased to welcome Ken as our next CEO,” said Heidi Wissmiller, Chairman of the Board. “Ken is a transformational leader with a proven ability to grow, scale and drive innovation at high-caliber and complex CPG businesses. This skillset will be instrumental in accelerating our journey to digitally empower every distributor and practitioner while expanding our omnichannel offerings and level of sophistication to meet consumers where they need us to be. With his breadth and depth of industry expertise, we are confident Ken will build on the momentum generated by Terrence and the team, drive significant value creation for our shareholders and guide Nature’s Sunshine into the next chapter of growth. Under his leadership, we are poised to achieve our growth ambitions and to redefine category leadership on a global scale.”
Most recently, Kenneth Romanzi served as an Operating Partner for Ronin Equity Partners from May 2021 to October 2025 and a Strategic Advisor for Astara Capital Partners from September 2022 to October 2025, both private equity firms. Romanzi earned a Bachelor of Science in Finance and Accounting from Babson College, where he continues to serve as a Trustee and Chair of the Governance Committee.