Mary Kay has been named #1 direct selling brand of skin care and color cosmetics in the world* by Euromonitor International. The company’s honor comes as the company celebrates its 60th anniversary in business.
Euromonitor International stands as the foremost provider of global business intelligence, market analysis, and consumer insights with over 50 years of conducting market research across more than 100 countries. Their recognition of Mary Kay not only attests to the brand’s unparalleled quality, but also to its vast and continually growing presence on the global stage.
“This tremendous honor from Euromonitor is the cherry on top of our birthday cake,” said Nathan Moore, President of Global Sales and Marketing at Mary Kay, and added, “It speaks volumes about our commitment to quality and innovation as well as our incredible community of independent beauty consultants who remain our heartbeat and driving force. Their dedication and passion have painted our past, present, and future with vibrant shades of success. We’re just getting started. While this is a remarkable business achievement and speaks to the strength of our brand, Mary Kay Ash taught us never to rest on our laurels. Here’s to the next 60 years of empowerment, innovation, and success.”
*Source Euromonitor International Limited; Beauty and Personal Care 2023 Edition, value sales at RSP, 2022 data.
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