The new beauty brand erenzia honors the rich and distinct beauty of Latinidad via a comprehensive suite of premium, vegan, cruelty free beauty products
erenzia, a phonetic nod to Latinas’ shared “herencia ” or heritage, is rooted in celebrating Latina culture through their comprehensive suite of premium, vegan, cruelty free beauty products. Company’s products are available for purchase on its website and through the brand’s “Amiga” enhanced affiliate partners.
Developed by co-founders Alina Gonzalez, Vanessa Ramos and Alex Pearl, the company hopes to champion and embolden Latinas to own their beauty and step into their innate power-emotionally, financially, and socially via the brand’s “Amigas” enhanced affiliate partner business model. As the first social selling Latina-founded and focused holistic beauty brand, erenzia beauty offers a unique opportunity for entrepreneurial driven Latinas, as consumers and potential sellers. The “Amigas” enhanced affiliate partner business model provides modest, low-risk start-up costs, a robust community support network, and an arsenal of business and personal development tools.
Brand & Product Co-Founder, Alina Gonzalez said, “We are passionate about creating a beauty experience that puts Latinas first by supporting, claiming, and celebrating their unique authenticity, diversity, and creativity. Being a Latina-led business means having both the privilege and responsibility of letting ‘la cultura’ guide the way erenzia beauty conducts business — from its sourcing practices to its product, to its affiliate partners.”
erenzia offers premium beauty products curated with the Latina in mind, all available at an attainable price. The formulas are enriched with culture, influenced by history, and infused with native ingredients lauded for their wellness properties, sensorial attributes and inspired by the legacy of Latina beauty rituals passed down through generations, company states.
“We want to create a product and economic opportunity to support her personal and financial journey. erenzia beauty is redefining a space that celebrates a sense of individual beauty and reinforces the importance of recognizing one’s heritage and respecting others,” added Social Selling Co-Founder Vanessa Ramos.
With extensive backgrounds in beauty, social selling, and business, Gonzalez, Ramos and Pearl are poised to introduce a brand that is built to delight, unite, and empower the Latina community. Gonzalez has 20+ years of experience in the beauty industry and led product development and innovation for brands like L’Oreal, Maybelline, Kiehl’s and Redken. In 2015, she was named “One of the 50 most Influential people in the Multicultural Beauty Market”. Similarly, Ramos has led social selling enterprises for a multitude of global brands, bringing next-level sophistication to the social selling operation, set to drive new growth and distribution opportunities.
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