The Direct Sellers Association of Canada (DSA Canada) has proudly launched a new brand identity, which represents the trust and authority of this progressive organization, and the modern, entrepreneurial industry that it serves.
DSA Canada’s new logo is named “Independent Spirit,” and is intended to capture the essence of empowerment through its simple and dynamic silhouette. The logo speaks to the Association’s core principles of advocacy and ethical business practices, projecting a supportive, confident, and energetic personality.
“Our new logo represents the spirit of our community. It’s our visual pledge to foster entrepreneurship and champion ethical business standards,” said Peter Maddox, President of DSA Canada.
DSA Canada is made up of more than 60 companies that together generate over $8.7 billion total annual economic impact in Canada and support approximately 1.1 million independent sales consultants. These entrepreneurs, 84% of whom are women, not only drive commerce but also help to create significant tax contributions of more than $1.4 billion each year. Members of DSA Canada include such leading retail brands as Avon, Mary Kay, Pampered Chef, Arbonne, Cutco and USANA.
In tandem with the logo launch, DSA Canada has also rolled out a new website that is accessible at DSA.ca.
“We’re turning a new page with the launch of the website. We’ve created a platform for sharing vibrant stories and showcasing the opportunities and successes of our member companies,” Maddox stated. “It is designed to empower and support Canadians to ‘Make Your Next Move’ by embarking on journeys as independent sales consultants.”
DSA Canada membership is granted to companies that have satisfactorily undergone a full audit process. By applying to join the Association, a company is proactively demonstrating its commitment to higher business standards and agreeing to abide by DSA Canada’s Codes of Ethics and Business Practices.
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