LG H&H Americas, the North American division of Korea’s leading consumer goods company, announced two new women leadership appointments. This is the first time in history LG H&H Americas has named two women in leadership roles.
Hyeyoung Moon
Hyeyoung Moon has been named Chief Executive Officer of LG H&H Americas and this is the first time in company history a female has held this position. Moon will oversee all of LG H&H Americas’ business which includes LG H&H USA, Avon, and Boinca (maker of Arctic Fox products). Moon will be developing strategies that will leverage the strength of all LG H&H America’s businesses and create synergies that will make them stronger.
Before joining LG H&H, Moon was Global Head of Marketing at Amazon Business. And prior that, Head of Marketing for North America. She also worked for Starbucks for 15 years holding various roles. Her last position at Starbucks was Senior Vice President of U.S. Marketing.
Moon holds an undergraduate degree from Seoul National University and a Ph.D. from Stanford University, both in Sociology.
Liza Maldonado
Liza Maldonado will lead the U.S. Avon field sales organization as the Head of Direct Selling for the U.S., Puerto Rico and Caribbean. Maldonado will be tasked with aligning today’s business trends and customer needs, while developing and growing the Avon business.
Prior to this announcement, Maldonado was leading Avon Puerto Rico and Caribbean as General Manager. She has over 25 years of leadership experience in the beauty business. Maldonado has demonstrated a successful track record of creating businesses, opening international markets and restructuring existing businesses through sales strategy and development.
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