AdvoCare International announced Christina Helwig’s promotion from Chief Marketing Officer to Chief Executive Officer. For more than 11 years, Christina has served across several divisions of AdvoCare, most notably leading all marketing efforts while exploring new distribution channels for its health and wellness supplements.
“I’m passionate about wellness and find purpose in helping people feel better about themselves,” said Helwig. “I’m thrilled to have the opportunity to lead our amazing teams into an innovative future that makes wellness easier and more enjoyable with products I truly believe in.”
As the first female CEO for the 31-year-old company, Christina will lead AdvoCare into a new era, driving growth through innovation, an omnichannel strategy, and expanding audience reach. She will focus on strengthening the brand, enhancing the customer base, and seizing new opportunities for the future.
Most recently, Christina led company’s strategic transformation projects, redefining AdvoCare as an omnichannel brand.
Christina is a graduate of The University of Texas at Austin. Prior to joining AdvoCare, she served in roles at the Dallas Cowboys and Legends Hospitality, a global premium experiences company.
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