Medifast announced its OPTAVIA ACTIVE line is now available to Customers, following a successful pre-launch to independent OPTAVIA Coaches in July 2023.
The line is exclusively available on OPTAVIA.com when one signs up to connect with an OPTAVIA Coach, and includes OPTAVIA ACTIVE Essential Amino Acid Blend and OPTAVIA ACTIVE Whey Protein. Additional products are expected to be rolled out next year.
Research suggests that people lose between 3-8% of their muscle mass every decade after the age of 30, a process that accelerates past the age of 60. Led by the company’s team of researchers, food scientists, nutritionists and other scientific experts, OPTAVIA ACTIVE Essential Amino Acid Blend and OPTAVIA ACTIVE Whey Protein are designed to address age-related muscle mass decline and support overall muscle health.
“OPTAVIA ACTIVE was born out of a desire from our Community for more effective options supporting an active lifestyle than those currently offered in the marketplace,” said Dan Chard, Chairman and CEO of Medifast. “With our strong scientific and clinical heritage, OPTAVIA takes a comprehensive approach, beginning with products that are powerful tools to support a health and wellness journey. ”
The new products work within existing OPTAVIA plans for those looking to achieve or maintain their optimal weight but also are a great solution for people wanting to enhance their health and wellbeing through movement, the company said.
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