“In the business world, many lose sight of the importance of mental health in their focus on profits over people,” said Kevin Guest, USANA chairman and CEO. “Through USANA’s partnership with Good Deed Revolution and their Promise2Live campaign, my hope is we reach people around the world to erase the stigma and start talking more directly about mental health and suicide. With the help of our international network of Associates, employees, athletes, and influencers, I believe we can make a significant difference.”
More than 800,000 people take their life by suicide each year around the world and it is the second leading cause of death for people 10–34 years old. These sobering numbers are evidence of a global mental health crisis. As an international company focused on health and wellness, USANA has made the promise to stop the stigma, start conversations, and save lives by partnering with Good Deed Revolution and their Promise2Live campaign.
Promise2Live is a global rallying cry for individuals to promise to reach out to friends, family, the 988 crisis hotline, or another resource if they are feeling sad, depressed, hopeless, or suicidal. Studies have shown that people are much more likely to keep a commitment to themselves when a promise is made with someone else. Participants are encouraged to share and inspire two friends to make the same promise—creating a worldwide, viral moment. Those who Promise2Live will receive a certificate they can share on social media.
This impactful partnership culminates on September 10 with the second annual Promise2Live Live event on World Suicide Prevention Day. Livestreamed globally, this powerful event shares hope, help, healing, inspiration, and education to all viewers, along with performances from world-class entertainers.
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