Beautycounter celebrates a year of legislative milestones including the one-year anniversary of the federal Modernization of Cosmetics Regulation Act (MoCRA) and the successful passage of four state laws that work to put safer beauty products into the hands of consumers.
Collectively, the Beautycounter community has sent over 240,000 emails, made over 16,000 calls, and held over 2,500 meetings with lawmakers in support of health protective cosmetics laws. In celebration of Beautycounter’s work advocating for the passage MoCRA, the brand produced “We Matter,” a video that highlights the history, events and people leading up to the bill’s passage.
Founded by Gregg Renfrew, Beautycounter was created with a mission to get safer products into the hands of everyone. Since 2013, Beautycounter has worked with numerous lawmakers at the state and federal levels to pass significant pieces of health and environmental-protective cosmetics legislation.
In 2019, Renfrew became the first clean beauty CEO to testify before a congressional committee in support of reform of the federal cosmetics regulatory system. The leader in the clean beauty movement, Beautycounter has also brought hundreds of its Independent Brand Advocates to Washington, D.C. to advocate for stronger cosmetics regulation, achieving a major milestone in December 2022 with the passage of MoCRA. To help get MoCRA across the finish line, Beautycounter leadership advocated directly to Members of Congress and mobilized its community of nearly 40,000 Brand Advocates to lobby their elected officials through congressional meetings, phone calls, letters, and text actions. Beautycounter is gearing up for continued advocacy at federal and state levels in 2024.
“My mission has always been to get safer products into the hands of everyone,” said Gregg Renfrew, Founder of Beautycounter, and added, “The ability to put an issue on the map with members of Congress and fight hard for 10 years to come up with the first update in a major way to federal laws since 1938 is meaningful – we want to make sure people are aware of what they’re putting on their bodies. And this is a great first step. But it’s not the only step that we’re going to take. This is just the beginning of the mountain that together with our Brand Advocate Community and our Partners are committed to.”
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