Mannatech announced a significant milestone in its expansion efforts: With a commitment to empowering individuals through innovative health solutions, the company continues expansion into the ASEAN region, with the official launch into the Thailand market.
During the soft opening, individuals will be able to register as Mannatech Associates. This marks the initial step towards establishing a robust presence in the region, laying the groundwork for the future, the company said.
This opening will bring Mannatech’s global presence to 26 markets.
“Mannatech’s expansion into Thailand is our first new market in several years and provides an exciting opportunity to introduce our products to a new country and culture. The opening team, led by Roh Jae-hong, Mannatech Korea’s general manager, has conducted extensive market research, and worked tirelessly to prepare for this launch. We are confident that our products and business model are well suited for the Thailand market,” said Landen Fredrick, President and CEO.
Thailand is regarded as a market with high potential, with a population of 70 million, a direct sales market of about USD $3.1 billion and dietary supplement market of USD $3.9 billion in 2020. Mannatech’s entry into Thailand is expected to serve as the bridgehead for pioneering the Southeast Asian market.
Mannatech Thailand will hold a grand opening event in September 2024.
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