LifeVantage announced the successful conclusion of their annual Global Convention, held April 24-26, 2025, in Salt Lake City, Utah.
Over 2,000 Independent Consultants from around the world gathered to participate in the multi-day event. Attendees heard from a variety of LifeVantage executives and speakers on key business updates, exciting product announcements, exclusive business and compensation plan trainings, and initiatives designed to help Consultants “Go Further” with their LifeVantage business.
“Our ‘Drive ERA’ theme, launched at Global Kickoff earlier this year, continued in full force at Convention,” said Steve Fife, President and CEO of LifeVantage. “We are so proud of what we offer the world. This Convention was the rallying cry to get loud about what we do better than anyone else and the opportunity to deliver meaningful side income to people willing to work alongside our incredible leaders. The excitement and unity among our field and corporate teams was truly inspiring, and it’s that shared energy and commitment that will propel us into our next phase of growth.”
A highlight of the event was the celebration of LifeVantage’s newest breakthrough product, the MindBody GLP-1 System™, previously available to consumers in the U.S. and Japan, and now available to all consumers in Europe, Mexico, Thailand, Australia, and New Zealand.
Event attendees were also treated to two new product reveals: Peach Nectarine was announced as a permanent decaf flavor of AXIO, set to launch publicly on April 29, and an “event-exclusive” AXIO flavor was offered on site—Tiger’s Blood, a bold blend of watermelon, strawberry, and coconut.
Additionally, attendees learned more about the Drive ERA Q2 Sales Incentive announced earlier in April. The incentive doubles the bonus regularly offered for those who reach the rank of Senior Consultant 1 through enrolling and retaining new customers within their first 3 months in business and offers the chance for their enrolling sponsors to earn custom LifeVantage shoes. This incentive reinforces the company’s commitment to rewarding fast Consultant product sales growth and team-building efforts.
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