ASEA proudly marks its 15th anniversary this year, reflecting on a history of innovation, stable growth, and commitment to empowering distributors in the direct sales industry. As the company embarks on this milestone, Founder and Chair Tyler Norton and new CEO Jarom Webb unveiled a vision aimed at driving future growth through three core strategies: next-generation redox products, existing and new market expansion, and significant investments in the business opportunity it provides its associates.
This vision was shared at its Pleasant Grove headquarters during an exclusive invitation-only event with the company’s top associate leaders from around the world.
“Fifteen years of success is not merely a celebration of the past, but a launchpad for the future,” Norton stated. “Yes, we’ve built a strong, stable foundation. But by embracing both the heart and the opportunities of a start-up—along with Jarom’s energetic and strategic leadership—we are poised to propel ASEA into a new era of growth and innovation.”
Fully open and operating in 34 countries, ASEA’s global presence underscores the power of a principles-based direct-selling model that has proven resilient amid industry challenges. The company remains deeply committed to the direct sales distribution channel and the long-term, legacy success of its associates across the world.
Webb, who is a founding executive of ASEA and has held various leadership roles ranging from CFO to president since the company’s inception, stepped into the role of CEO in November. Earlier today, he expressed excitement about the opportunities ahead.
“Today, more than ever,” Webb emphasized, “we are extraordinarily well-positioned to elevate our founding vision of bringing our life-changing products, financial opportunity, and culture to the world—and to do that through you and through a channel I’ve been part of and have loved for more 25 years.”
ASEA’s journey reflects a commitment to consistent growth, grounded in a culture that values stability as a driver for transformation. With a 15-year track record of profitability, no long-term debt, and a privately held, founder-controlled structure, ASEA is prepared to seize new opportunities.
“At ASEA, stability is foundational to our mission,” Webb remarked. “Looking to 2025 and beyond, we will not only maintain our success but amplify it. We have tremendous financial flexibility and scalability to make investments in our field, to further strengthen both our products and our systems, and to capitalize on future global opportunities.
Norton further underscored, “We are catalysts for change—not just in our business but in the lives of our associates, customers, and communities. We are poised to inspire transformation for everyone connected to ASEA.”
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