BODi announced the launch of INSANITY Liquid Shock Energy Drink, a zero-sugar, ready-to-drink energy beverage designed to fuel demanding days when ordinary energy isn’t enough. From intense workouts to extreme challenges and long shifts, INSANITY Liquid Shock Energy Drink delivers sustained energy and sharper focus when it matters most.
Inspired by the unrivaled intensity of BODi’s iconic INSANITY training series that millions of users have done over the last 17 years, this drink brings that same relentless intensity to every sip. INSANITY Liquid Shock Energy combines 300 mg of caffeine with TeaCrine® and Dynamine® in a triple-energy formula leveraging these plant-derived stimulant alkaloids for energy and focus. The result is a powerful energy experience that also features a blend of nootropic and performance ingredients designed to support sharper focus, faster reaction time and physical performance, delivering a major jolt of sustained energy.
“Our INSANITY fitness programs challenge people to achieve extraordinary physical and mental results. We wanted an energy drink to match that next-level intensity, and this new INSANITY Liquid Shock Energy Drink delivers,” said Carl Daikeler, Co-Founder and CEO of BODi.
INSANITY Liquid Shock Energy Drink goes beyond energy alone, combining caffeine, nootropic and performance ingredients to support the demands of the body and mind.
Expanding INSANITY and BODi’s Performance Nutrition Portfolio
On November 12, BODi will further expand the INSANITY brand into performance nutrition with the launch of INSANITY Pre-Workout Powder, timed to coincide with the debut of INSANITY: Unhinged, the all-new fitness program featuring three-time HYROX World Champion Hunter McIntyre, launching exclusively on BODi.
Together, these launches reflect BODi’s continued focus on nutrition and performance, extending its iconic fitness franchises into complementary products that support consumers beyond the workout.

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