Belcorp recently integrated an Artificial Intelligence (AI) and Augmented Reality (AR)-powered virtual try-on technology to provide a personalized online shopping experience to its customers. The experience allows customers to select from the thousands of products available, virtually try-on and find their perfect shade.
Belcorp plans to integrate this technology across Latin America, and has already launched virtual try-on technology in Mexico, Peru, Colombia, Chile, Ecuador, and Panama.
“Beauty and technology are like a marriage made in heaven. Beauty consumers have adopted new technologies such as AI & AR beauty tech much faster than other verticals. The needs of our consumers change constantly and it’s more important than ever to provide them with personalized experiences across all touchpoints. Technology plays a very important role by providing the best experience to tomorrow’s beauty consumers,” said Venkat Gopalan, Chief Technology, Data and Digital Officer of Belcorp.
Belcorp, a leading beauty company and home to the ésika, L’Bel and Cyzone brands, has strengthened its expansion in the Latin American market in recent years through beauty technological developments. Its strategy includes digital solutions that help transform consumer experience and provide personalized experiences across all channels.