Beatrice Nelson-Beer is elected as the new President of Seldia, The European Direct Selling Association. Beatrice is the Chief Legal Officer, Head of Legal, Regulatory Affairs, Compliance, and Human Resources at PM-International.
Succeeding Philippe Jacquelinet, CEO of the French clothing direct seller Captain Tortue, Beatrice Nelson-Beer will chair the Seldia Board of Directors for a three-year term.
Addressing the General Assembly, Beatrice said “It is such an honour to be chosen to lead Seldia. Direct selling offers fantastic opportunities in today’s flexible working environment for people of all walks of life to maximise their potential and earn a supplementary income. As direct selling itself continues to transition in the digital era, I look forward to leading the continued transformation of Seldia so we can collectively take full advantage of the opportunities ahead”.
The Seldia Board of Directors will be composed of the Secretary Generals of the Dutch, French, Italian, Spanish, Swedish and Baltics Direct Selling Associations, and corporate representatives from Oriflame, Herbalife, and Mary Kay. The new Board will be composed of five women and five men, and reflect the North-South-East-West EU membership.
The new Seldia Board of Directors 2021-2024:
Beatrice Nelson-Beer, Chief Legal Officer, Global head of Legal, Regulatory Affairs, Compliance and Human Resources, on behalf of PM International (President)
Pontus Andreasson, Deputy General Counsel & Head of Global Corporate Affairs on behalf of Oriflame
Amelie Baracat Empereur, Director EU Government Affairs on behalf of Herbalife,
Jacques Cosnefroy, General delegate of FVD, on behalf of the French DSA
Arabelle Ferket, Secretary General of VDV, on behalf of the Dutch DSA
Krister Fraser, CEO of Direct Selling Sweden, on behalf of the Swedish DSA
Soledad Hijano, Secretary General of AVD, on behalf of the Spanish DSA
Ewa Kudlinska-Pyrz, General Manager for Poland, Lithuania, Latvia and Estonia, on behalf of Mary Kay.
Giuliano Sciortino, Secretary General of AVEDISCO, on behalf of the Italian DSA
Gintautas Zaleckas, Secretary General of EDSA, LTTA, and LTPA, on behalf of the Baltics DSA
Laure Alexandre, Executive Director of Seldia said: “Direct selling is changing and so is Seldia. Direct sellers in the EU are 79% women. The Seldia team is all women, and our Board of Directors also now evolves to reflect this. With the regulatory and societal changes ahead, I very much look forward to working with Beatrice for the next three years.
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