Avon is launching Her Wisdom, a breakthrough new body care brand. Rooted in the authentic beauty rituals of women from across Africa, China and Egypt, Her Wisdom translates centuries of time-tested knowledge into nine luxurious, efficacious products across three distinct ingredient collections.
The concept behind Her Wisdom is a simple but powerful one: while our busy social feeds are full of beauty advice, there exists a quieter, deeper wisdom that has been passed from mother to daughter for generations. These are beauty secrets forged by women living in extreme conditions, refined over centuries, and proven by time itself. Her Wisdom by Avon exists to share this knowledge with women everywhere, wrapped in unique textures and sensorial formats.
Baobab, the Tree of Life
The hero collection within Her Wisdom is built around baobab, the Tree of Life. Long revered by women across the African savannah as a secret weapon against the most punishing conditions, baobab oil has been passed down through generations as the ultimate skin-nourishing ritual. Its ability to help deeply nourish and restore the skin’s barrier, even against winds, rains and extreme heat, has made it one of the most trusted ingredients in African beauty heritage.
The Collection: Osmanthus and Sim Sim
Her Wisdom launches with two further collections, each rooted in the beauty rituals of women from a different part of the world.
Osmanthus, the Flower of Kindness, draws on the centuries-old wisdom of Chinese women, who have long used osmanthus flowers to keep delicate, easily irritated skin beautifully flawless.
Sim Sim, the Queen of Oils, is inspired by the ancient Egyptian tradition of Sim Sim oil, a beauty secret passed down from Cleopatra’s era by women living in sun-dried deserts to keep their skin glowing with health.
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