Amway‘s three-year, $300,000 investment will fund food insecurity initiatives, as well as access and programming across the United States, the company announced.
For each of the three years, 25% of the Amway funding – $25,000 – will benefit the nutritional service programs run by The Salvation Army and also fund health and wellness programming through the Kroc Center in Grand Rapids.
“Access to proper nutrition is foundational to a growing, thriving community,” says Amway Chief Executive Officer Michael Nelson. “We are proud to partner with The Salvation Army to serve children and families facing food insecurity with a solution that helps meet their needs, within their own neighborhoods.”
Good nutrition is just the beginning. The Amway gift will also energize educational programming and community access for Kroc Centers, providing underserved kids and adults a safe, supportive space to grow and thrive. The Kroc Center in Grand Rapids features a 20-acre outdoor campus and a full-service fitness and aquatics center, game room, childcare center, and performance, event, and worship spaces. Programs and drop-in classes range from martial arts, swim lessons, and various sports to fine arts, dance, and music to babysitter training, toddler time, and tumbling.
“These community hubs have something for everyone, regardless of income or social status, to have access to recreational, educational, and cultural programs,” adds Nelson. “West Michigan is fortunate to be home to one of just 26 Kroc Centers nationwide.”
The Amway gift follows CEO Nelson’s three-year appointment to The Salvation Army National Advisory Board, which leverages the expertise of community leaders to voluntarily advise and shape the organization’s strategic direction, policies, and initiatives of national significance.
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